Privacy Policy

Version 1.0 — Effective July 2, 2026

This Privacy Policy explains what personal information Fieldway, LLC, doing business as Conflict Campaign ("we," "us," or "our"), a Missouri limited liability company, collects through conflictcampaign.com, why we collect it, who it goes to, and the rights you have over it.

The plain-English version: we collect what's needed to sell you a kit, email it to you, and run a small newsletter. The site uses privacy-respecting analytics (Plausible) for everyone, plus Google Analytics and the Meta Pixel for advertising measurement and retargeting — but we block those two for visitors we detect in the EU/EEA/UK, and anyone else can turn them off on the Your Privacy Choices page. We don't sell your information for money.

1. Who We Are

Fieldway, LLC is the controller responsible for the personal information described in this policy. You can reach us with any privacy question or request at matthew@fieldway.org.

This policy is written to meet the disclosure standards of US state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), and we honor the consumer rights described below for residents of any US state that grants them — whether or not a given law currently applies to us by its thresholds.

2. What We Collect

  • Purchase and transaction information — your name, email address, billing country, the last four digits of your payment card, and the status and amount of your purchase. We receive this from our payment processor, Stripe; we do not receive or store your full card number.
  • Delivery information — the email address your kit download link is sent to, and records of that delivery.
  • Newsletter signups — your email address, if you subscribe. We use double opt-in, and every email includes an unsubscribe link.
  • Support communications — the contents of any email you send us, so we can respond and keep a record.
  • Website analytics and advertising data — see Section 4. This includes device information, pages viewed, and cookie identifiers used by Google Analytics and the Meta Pixel (except in the EU/EEA/UK, where we block those tools, and except where you have opted out at Your Privacy Choices).
  • Technical logs — our hosting provider (Vercel) processes IP addresses and request logs to serve the site, including an IP-derived country code we use to decide whether advertising trackers should load at all.

We do not collect sensitive personal information, and we do not knowingly collect information from children under 13. The Service is intended for adults; if you believe a child has provided us personal information, contact us and we will delete it.

3. Payments

We use Stripe to process payments. Your card details are collected and processed directly by Stripe, Inc. as our payment processor; Stripe also processes certain data as an independent controller for fraud prevention, security, and legal compliance. Stripe's handling of your information is governed by Stripe's Privacy Policy. We receive from Stripe only limited transaction and customer data, which we use to fulfill your order, provide support, and meet our tax and recordkeeping obligations.

4. Analytics, Advertising, and Your Choices

The site uses three measurement tools:

  • Plausible Analytics — cookieless, privacy-respecting, aggregate-only traffic measurement. It runs for all visitors and does not identify you.
  • Google Analytics 4 — traffic and conversion measurement, using cookies.
  • Meta (Facebook) Pixel — conversion measurement and retargeting, using cookies. This is what lets us later show ads to people who visited this site.

Regional suppression. We use IP-based geolocation to prevent Google Analytics and the Meta Pixel from loading for visitors in the European Union, European Economic Area, or United Kingdom; those visitors get Plausible only.

US opt-out. If you're in the US and prefer not to be measured or retargeted, visit Your Privacy Choices and flip the toggle. The trackers will not load on future visits from that browser. We also treat a Global Privacy Control (GPC) signal from your browser as a valid opt-out of the "sharing" described below for that browser, without any further action from you.

Our own cookies. We set two small first-party cookies: a geolocation cookie storing the country code used to decide whether advertising trackers may load, and — if you opt out — a cc_no_track cookie recording that choice. Google Analytics and the Meta Pixel set their own cookies where they load.

CCPA "sharing" disclosure. We do not sell personal information for money. However, using the Meta Pixel for retargeting is considered "sharing" personal information for cross-context behavioral advertising under the CCPA. The categories shared are device identifiers and internet-activity information (pages viewed, purchase events). The Your Privacy Choices page is our opt-out mechanism for this sharing, as the CCPA requires.

5. Why We Process Your Information

  • To sell you a kit, deliver it, and process your payment.
  • To provide customer support and honor refunds.
  • To send the newsletter you signed up for (and stop when you unsubscribe).
  • To understand site traffic and measure whether our pages and any future advertising work.
  • To meet our legal, tax, and recordkeeping obligations.

6. Who We Share It With

We share personal information only with the service providers needed to run the business:

  • Stripe, Inc. — payment processing and fraud prevention.
  • Mailgun Technologies, Inc. — transactional email (your receipt and download link) and newsletter delivery.
  • Vercel, Inc. — website hosting and request logs.
  • Google LLC — analytics (except in the EU/EEA/UK and where you've opted out).
  • Meta Platforms, Inc. — advertising measurement and retargeting (except in the EU/EEA/UK and where you've opted out; this is the CCPA "sharing" described above).
  • Plausible Insights OÜ — cookieless aggregate analytics.
  • Cloudflare, Inc. — the Turnstile challenge that protects our forms from bots.

We may also disclose personal information if required by law, to respond to a valid legal request, or to protect our rights, safety, or property.

7. How Long We Keep It

  • Transaction records — retained for up to seven (7) years to meet tax, accounting, and legal obligations.
  • Newsletter subscriptions — until you unsubscribe, plus a suppression record so we don't email you again.
  • Support communications — as long as needed to resolve your issue and maintain a support history.
  • Analytics data — governed by the retention settings of the tools above; we configure Google Analytics to a short retention period.

8. Your Privacy Rights

Depending on your state of residence, you may have the right to: (a) know / access the personal information we have about you; (b) delete personal information we have collected from you; (c) correct inaccurate personal information; (d) opt out of "sharing" for cross-context behavioral advertising — use Your Privacy Choices; (e) receive a copy of your data in a portable format; and (f) not be discriminated against for exercising any of these rights.

To exercise a right, email matthew@fieldway.org. We will verify your request by matching the information you provide to our records (such as the email on your purchase) and respond within the timeframes required by applicable law (generally 45 days, with one permitted extension). We may deny or partially deny a deletion request where retention is legally required or permitted — for example, transaction records that we and Stripe retain for tax, accounting, fraud-prevention, and legal-compliance purposes.

9. If You Are Outside the US (EU/EEA/UK/Switzerland)

We process order, delivery, and support data because it is necessary to perform our contract with you; newsletter data based on your consent (double opt-in, withdrawable anytime); and aggregate cookieless analytics based on our legitimate interest in understanding site traffic. Google Analytics and the Meta Pixel are blocked for you as described in Section 4. Our service providers are US-based; transfers rely on the EU–US Data Privacy Framework and/or standard contractual clauses, as applicable to each provider. You have the rights of access, rectification, erasure, restriction, portability, and objection, and the right to lodge a complaint with your local supervisory authority. Contact matthew@fieldway.org.

10. Changes to This Policy

We review this policy periodically and will post any updates here with a revised effective date. Where a change is material, we will communicate it by email or on-site notice where feasible.

11. Contact

This Privacy Policy works alongside the Terms of Service, which together govern your use of Conflict Campaign.